Salone del Mobile & Fuorisalone 2015 - grand altreforme hotel and altreforme goes fashion with Luisa Via Roma

Salone del Mobile & Fuorisalone 2015 - grand altreforme hotel and altreforme goes fashion with Luisa Via Roma

April 14th-19th 2015

altreforme turns pink and glamour on the occasion of Milan Design Week and is pleased to invite you to Fuori Salone and Salone del Mobile 2015 at the presentation of the charity project altreforme goes fashion with Luisaviaroma and to experience the magical atmosphere of  grand altreforme hotel.

Former Church of San Carpoforo, via Formentini, 10 - Brera
In the picturesque location of San Carpoforo in Brera, altreforme presents a limited edition of the salvador chairs, design Elena Cutolo, interpreted by renowned International Fashion Designers and whose proceeds will be donated to charity.
The salvador chair will "wear" in fact special outfits of the autumn-winter 2015-2016 collection designed by five avant-garde designers: Fausto Puglisi, Manish Arora, Yazbukey, KTZ and Corto Moltedo.
Exclusive partners of this important event will be the charity association Oxfam, who will donate the proceeds collected in beneficience projects, and the well-known online retailer of fashion and design Luisaviaroma, who selected the five fashion designers.
Living, Corriere della Sera interior design and lifestyle magazine, will be the media partner of the initiative.
The one-of-a-kind creations will be auctioned on eBay since April 13th 2015:

In addiction starting from June 2015, during Pitti Immagine, an edition of the five miniature chairs will be on sale on, dedicated to all fans of design and fashion that will not be able to win the collector's release of the favorite chair.

Salone Internazionale del Mobile 2015, Rho Milan Fair, Hall 10 Stand D27
Participating like every year in Rho Milan Fair, at the usual location D27 in Hall 10, altreforme invites you to experience again the chic and ironic atmosphere of the "Grand Budapest Hotel" by Wes Anderson in an original setting inspired by the Oscar-winning film and animated by the protagonist design pieces of all the collections.

Piazza San Marco, 1 - Brera
A selection of the "Moschino loves altreforme" collection will stage the prestigious shop windows of SUPER  boutique in the heart of the Brera Design District.
We are waiting of you!