April 8th - 13th 2014
"If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life, it stays with you, because Paris is a moveable feast." Ernest Hemingway
altreforme will take part to Salone del Mobile 2014 with a marvellous collection of accessories and pieces of furniture designed by Elena Cutolo and dedicated to the city of Paris in the Twenties.
"The furniture and accessories A MOVEABLE FEAST, PARIS IN THE TWENTIES collection that I have designed for altreforme are dedicated to my beloved Paris, the city where I have lived intensely for over four years, where the bouquinistes at the quays of Seine have made me discover Paris est une fête, French edition of Ernest Hemingway’s Festa Mobile, diary of the novelist’s age in Paris, but most of all evidence of a unique artistic and cultural existence.
So, just like the main character of Woody Allen’s movie Midnight in Paris, I have figured out myself catapulted in the Ville lumière at its wildest times, when Paris was looked at as the center of cultural experimentation and avant-guarde by the artists from all over the world.
I have walked along the Boulevards of Saint Germain and Montparnasse; I have sat in the cafés, in the bistrots, in the brasseries leaving a trace of my passage everywhere: aluminium jars and Pandora’s pots spread out to find my way back. Here are my Tom Thumb’s crumbs, as I have named them: La Coupole, Le Dôme, Lipp, La Rotonde, Les Deux-Magots, La Closerie des Lilas, Harry’s Bar, Le Sélect, Lutétia, Café de la Mairie, Café de Flore, Le Falstaff, Café des Amateurs and Dingo bar.
Then, I have visited the ateliers; I have jumped here and there among theatres, bookshops and Parisian salons. During my rambles I have dreamt to meet some of the protagonists of those years, spend some time with them and offer each of them a present.
The present thought for Ernest Hemingway? A bar, to make his solitary drinking more pleasant.
Thanks Ernest for inspiring me, thanks Valentina for giving me the chance to realize it." Elena Cutolo
Besides the marvellous jars, pots and pieces of furniture of the new collection dedicated to the fascinating characters of the intellectual Paris of the "Roaring Twenties", we will propose again a selection of our previous collection: limited by Aziz Sariyer, district by Marco Piva, altreforme officina, arlecchino by Moschino and dream design Garilab by Piter Perbellini and other exciting new features, including tyche dice amulet, a luxury accessory against bad luck.
altreforme, Ernest and the others will be waiting for you at Salone del Mobile 2014 in the International location Fiera Rho Milano, Hall 10 Stand D27.
CLICK HERE TO WATCH THE OFFICIAL TRAILER: https://www.youtube.com/watch?v=HXWsoSvdi8Y
Salone del Mobile 2014 - A Moveable Feast, Paris in the Twenties collection, Hall 10 Stand D27
April 8th - 13th 2014